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Even among its true devotees, a decision to buy a box of Cracker Jacks has generally been more about unearthing the “prize inside” than enjoying the snack itself. Not since figgy pudding has there been a treat like this one-consistently sung about more often than it’s actually eaten. The original recipe, introduced in 1896, is still around today (albeit with a notably decreased peanut count), and it has come to occupy a very unique place in America’s confectionery landscape. It was quite a different story for good old Cracker Jack 1.0, of course. Cocoanut Corn Crisp never quite caught on with the public, and it would disappear for good by the next decade-another victim of the Great Depression. All in all, these aesthetic change-ups might have gone a step too far. The famous Cracker Jack mascots-Sailor Jack and his little dog Bingo-were also absent from the packaging, as you can see from the artifact in our museum collection. Unlike the original, however, this new concoction was sold in a big yellow tin rather than a red, white and blue carton. “You can eat as much as you like!” That’s how the Cracker Jack Company marketed its new Cocoanut Corn Crisp to America in 1928, assuring all snackers that these “ luscious lumps of goodness” were “healthful, pure, and wholesome.” Not being a doctor or nutritionist, I can’t speak to these claims 90 years after the fact, but I am going to guess they were slightly inaccurate.Ĭocoanut Corn Crisp was really just a subtle variation on the well established Cracker Jack formula (America’s proto junk food), adding coconut flakes to the Chicago company’s trademark mixture of peanuts, popcorn, and molasses. Made By: The Cracker Jack Company, 4800 W.
Museum Artifact: Cracker Jack Cocoanut Corn Crisp Tin, c.
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